Home / Press Releases / Formatting

Press Releases - Formatting

How you present your news is just as important as its content.

Mixed case.
NEVER SUBMIT A PRESS RELEASE IN ALL UPPER CASE LETTERS. This is very bad form. Even if your release makes it (highly unlikely), it will definitely be ignored by journalists. Use mixed case.

Correct grammar usage.
Always follow rules of grammar and style. Errors in grammar and style affect your credibility. Excessive errors will cause your press release to be rejected.

Word processor.
Write your press release on a word processor instead of composing online. Writing online will not achieve best results. Take time to do it right. Write, print, proof read. Rewrite, edit.

No HTML.
Never embed HTML or other markup languages in your press release. Your press release will be distributed over a wide array of networks. Including such formatting will negatively impact the readability of your press release.

More than one paragraph.
It is nearly impossible to tell your story in a few sentences. If you do not have more than a few sentences, chances are you do not have a newsworthy item

Summary paragraph.
Include a one-paragraph summary. Some distribution points only receive your headline, summary and a link to your press release. If you fail to include a summary paragraph, you may reduce the effectiveness of your press release.

Do not include your e-mail address in the body of your release.
If you include your e-mail address in the body of your press release, you run the risk of receiving spam. This is because your e-mail address will be available to the public. Spiders routinely scour the Internet harvesting e-mail addresses for spammers. Provide your e-mail address only in the space(s) provided during the submission process.

Ticker Symbols.
Never include ticker symbols of other companies without their express written permission.

top